Introducing Fundi Games | Because Practice Makes Perfect
- 5 days ago
- 2 min read
You can't become a great soccer player by just reading about the game. You need to kick the ball.
It's a line we've repeated in training sessions across Africa for years, and it sits at the heart of our training philosophy. Knowledge on its own doesn't change what happens at the table. A waiter can pass every quiz on the Hemel-en-Aarde Valley and still freeze when a guest looks up from the wine list and asks, "What would you recommend?"
The gap between knowing and doing closes one way: practice. And today, we're delighted to launch a new way to get it.
Meet Fundi Games
Fundi Games is the newest addition to Beverageintelligence University - a set of interactive practice games built around Fundi, our AI tutor. Where our courses teach the content and our live trainers spark the confidence, Fundi Games is where your team gets their repetitions in: telling wine stories, handling guest scenarios, making recommendations, and sharpening their skills through play.
Fundi is trained on our full course library, thousands of hours of African hospitality content, winemaker stories and podcasts - which means the practice partner in your pocket knows your list, your producers and your guests' questions. It's available 24/7, whether your team is in the Okavango Delta or on a rooftop in Nairobi. And because it's a game, the leaderboard does what leaderboards do: suddenly everyone wants one more round.
Where Fundi Games fits in the journey
Our training philosophy rests on three pillars, and Fundi Games completes the third:
Live training and experiences - where we take the lecture out of learning and create the spark.
E-learning - where learners go deeper, from Level 1 courses to Winemaker Masterclasses and the Wine Advisor course.
Coaching and practice - where knowledge becomes skill. This is where Fundi Games lives: the training pitch where your team kicks the ball, again and again, until match day feels easy.
Match day, of course, is service. That moment when a guest orders something special to celebrate, and everything depends on what happens next - whether a story is told, a connection is made, a memory begins to form.
Practice makes memory makers
If your team is working through our Art of Storytelling course as part of the Every Glass Has a Story series, Fundi Games is the missing piece: the place to rehearse those stories until they're second nature. Because a story read once is trivia. A story practised is hospitality.
The bottle is only as good as the person pouring it. Let's make sure that person has had plenty of practice.
Elevating every pour. Across Africa. Since 2008.







































