

Wild Spirit Wines of Africa | The Power of Purpose
“Here is our drinks list” is the ultimate WHAT in Hospitality. This can be a drop and run experience for waiters and Guests alike! “Here is the story behind our drinks list” can be the ultimate WHY behind a drinks menu, leading to interesting conversations and experiences, driven by purpose. We are proud partners with Hotel Hotels, in their Wild Spirit Wines of Africa program, where each glass of wine is poured with purpose, and story telling. The initiative was borne out of


Meet Fundi, the new Beverageintelligence AI Tutor
Rolling out in July 2025 to Level 1,2 and 3 learners, and to our customers on their Beverageintelligence list management portal. At Under the Influence we've continuously evolved our Beverageintelligence training program to ensure it meets the dynamic needs of our learners and the hospitality industry. While our foundational beliefs in building staff confidence and skills, fostering unique cultures, and enhancing communication remain strong, we're thrilled to introduce a gro


Top 10 Drinks Trends to watch in 2025
Sustainability and Ethical Sourcing: This is going beyond a trend, and is becoming deeply imbedded in consumer buying behaviour.


Under the Influence in the news
We have been making a few headlines here and there, and wanted to fluff out our feathers and share some of the news and links here....


Meet the Wine Advisors | Pride Muguti | Saseka Lodge
Pride talks us through his journey of work experience and Beverageintelligence learning.


G and Tree - for every G+T we plant a tree
We were so excited and grateful to be back at the We Are Africa travel show this year as the sponsor of fine wine and craft spirit...


Under the Influence Training testimonials
Some feedback from our valued customers on how we are doing delivering our training programs to their teams on the ground. This year has...


Africa travel diaries
Three countries, ten flights, seven covid tests, and the first business trip for the South Africa team since February 2020. This is an...































