LATEST NEWS

The culmination of our Learning Journey in the Beverageintelligence University is the Cape Wine Advisor week, where we host top performers from Level 3 courses, and dive into an immersive learning program in the Cape Winelands. This is where the Art of Storytelling comes alive, as learners spend time with the people, and in the unique places, behind the bottles of wine. Our aim is to not just teach hard skills, but enable the Wine Advisors to speak to their Guests and custome

A new course from Beverageintelligence University to help your teams transform from order takers to memory makers. Click here to pre-register your interest. Art of Storytelling course Trailer Picture this. A guest settles into their chair after a long day on Safari. The sun has set, and dinner is about to be served. The campfire flickers warmly. Your waiter approaches with a bottle of wine and says: "May I interest you in a Pinot Noir from Elgin?" Accurate? Yes. Memorable? N

“Here is our drinks list” is the ultimate WHAT in Hospitality. This can be a drop and run experience for waiters and Guests alike! “Here is the story behind our drinks list” can be the ultimate WHY behind a drinks menu, leading to interesting conversations and experiences, driven by purpose. We are proud partners with Hotel Hotels, in their Wild Spirit Wines of Africa program, where each glass of wine is poured with purpose, and story telling. The initiative was borne out of

Rolling out in July 2025 to Level 1,2 and 3 learners, and to our customers on their Beverageintelligence list management portal. At Under the Influence we've continuously evolved our Beverageintelligence  training program to ensure it meets the dynamic needs of our learners and the hospitality industry. While our foundational beliefs in building staff confidence and skills, fostering unique cultures, and enhancing communication remain strong, we're thrilled to introduce a gro

Sustainability and Ethical Sourcing: This is going beyond a trend, and is becoming deeply imbedded in consumer buying behaviour.

We have been making a few headlines here and there, and wanted to fluff out our feathers and share some of the news and links here....

Pride talks us through his journey of work experience and Beverageintelligence learning.

We were so excited and grateful to be back at the We Are Africa travel show this year as the sponsor of fine wine and craft spirit...