A fresh approach to
beverage distribution in Africa
THE STANDARD IN BEVERAGES IN AFRICA
Under the Influence was founded with the mission of bringing better beverages into Africa, from independent winemakers and distillers, direct to our customers.
We operate directly into 20 African countries and have regional offices and warehouses in Stellenbosch (South Africa), Lusaka (Zambia) and Nairobi (Kenya).
We source wine and spirits products directly from the top producers in South Africa and abroad. Through our unique set of services, we ensure our clients can maximise their returns on their beverage offering, whilst offering the ultimate Guest experience.
Our services are encompassed in a system called BeverageIntelligence.
HOW WE DO IT
We believe that our work does not end when our customers receive their beverages from us, in fact, this is when it begins
We go through a list vision mapping process – to better understand your values, stories, purpose, commercial objectives and your guest / customer profile
We carefully match your list vision and stories and objectives to authentic brands from South Africa and abroad
We source over 500 brands directly and ship directly, eliminating the multiple middle men so common in beverage trade in Africa
We offer complimentary training and wine list support via our Beverage Intelligence system, and live training courses. Earn more support through your purchases
SOME OF OUR CUSTOMERS
“They are a group of dynamic, innovative and energetic people who aim to please. The level of professionalism which they operate at is exemplary.”
Charles Van Rensburg, Business Manager - Wilderness Safaris
"As a supplier, they provide a service that is unequalled by any other I have had dealings with, not only from a pricing point of view but also with logistics, support and training."
Nicholas Solomon, General Manager North Island
Under the Influence excels in selecting wine for our wine list, negotiations with estates on quantities and price and training our lodge staff. Always fast responses when we have a request. Up to date on what is trending i.e. Gins etc.
Roelene Beumer - andBeyond